So you are at that important juncture where you think your content equals currency. You have put years of hard work, learned every skill in the book, taken courses, hired coaches, and everything else one needs to do to take that big step - monetize. - You Should Be A Rich Writer
The problem is that there are hundreds of resources telling you HOW TO monetize your content. But there are rarely resources telling you HOW NOT TO monetize.
Here are 5 tips that will help you save time and effort and stand a chance to have customers coming back for every content you monetize.
1. Don’t over deliver: It sounds contradictory because the gurus will advise you to pack your content with immense value. But content creation and monetization are two different things. Do some basic maths. If the number of hours you put into content creation is a mismatch with the amount it will yield, it is a bad choice. Split content into bite-sized packages and monetize in multiple parts, especially if you are still low on authority.
2. Don’t monetize everything: Not everything you create has to be monetized. Give out more freebies attached to your course, but include the cost of creating them in the original price. Now you have a happy customer and you are not burning your pockets.
3. Never give your personal time for free: you are the biggest resource you will ever monetize. Never offer free one-to-one calls except discovery calls for new clients. And discovery calls should only explain the why and never the how.
4. Don’t sell content you will not buy: If you are planning to sell sub-standard content, better not sell it. You can only dupe someone once, but it will ruin your reputation and authority forever.
5. Monetize your impact not the product: People don’t buy products, they buy the impact it will have in their lives. If you are planning to monetize your content, sell the impact, the change it will bring about in their lives.
“People don’t buy products, they buy the impact it will have in their lives. If you are planning to monetize your content, sell the impact, the change it will bring about in their lives.”
You Should Be A Rich Writer—Devesh Matharia