Our Spotlight is on Wuraola Ademola. She is a copywriter with four years of experience. Her instagram page, @thecopywritingchick, has impacted the lives of both newbie and pro copywriters.WHAT IS COPYWRITING? (WITH WURAOLA ADEMOLA).Also a content strategist and Editor, Wuraola, whose works have been featured in multiple online blogs, shares her copywriting story in this interview. Enjoy!
I’ve heard various definitions of copywriting. TO YOU, WHAT IS COPYWRITING?
Copywriting is the art of writing text for marketing purpose. It’s designed to sell your products or services while establishing your brand’s voice.
The main intention of copywriting is to persuade people to take a particular action, whether it’s purchasing, signing up for something, or any other type of conversion.
As a result, copywriting can make or mar a business’ success. If crafted well, it can bring in sales. But if written poorly, your guess is as good as mine.
WHEN DID YOU START?
Like most writers, I started as a freelancer and did it for two years before proceeding to learn copywriting; taking courses and classes, four years ago.
So it’s been two years of freelance and four years of copywriting.
Oh, interesting! WHAT IS THE DIFFERENCE BETWEEN WHEN YOU STARTED AND NOW?
When I started, I made a ton of mistakes in pitching, price charge and landing clients, thanks to misinformation on the web and inaccessibility to right information.
However, constant learning and being a pro have made a difference . Hence, I set up my business page( thecopywritingchick) page where I teach newbies, aspiring and existing copywriters how to own up their skills, charge their worth and create a sustainable business as a freelancer and copywriter.
IS IT A PART-TIME OR FULL-TIME NOW?
I wouldn’t exactly say it’s part-time because I’m a 9-5 career woman and I still do copywriting full-time, which is one of the reasons I encourage people to juggle both if they can.
Oh okay, WHAT COUNTRY ARE MOST OF YOUR CLIENTS FROM?
They are mixed. Some are from Nigeria, Canada, The U.S. Namibia, South Africa, Ghana and a few Asian countries.
ARE THEY ESTABLISHED CLIENTS OR FROM FREELANCE SITES?
I’ve never worked on freelance sites. Most of my clients discovered me via my IG page and referrals. Referrals have been a huge contributor to the sales I make.
Funnily, fifty percent of the referrals are from people I don’t know. For example, a client in Canada got in touch with me through someone who mentioned my name in a lawyer’s group.
Wow, that’s amazing. SO WOULD YOU ATTRIBUTE EIGHTY PERCENT OF YOUR COPYWRITING SUCCESS TO YOUR BUSINESS PAGE?
My page only serves as a reference for clients to see my writing skills. It’s also a part of my portfolio. And while I’ve been able to make sales through my page, I wouldn’t attribute Eighty percent of my success to it.
Networking also plays a huge role, so does referrals.
For example, I have landed some clients who aren’t online but discovered me via referrals/recommendations and didn’t ask for my portfolio or page because they trusted whomever referred me.
Oh okay, I understand this. YOU ARE ALSO A CONTENT WRITER, HOW DO YOU BALANCE BOTH?
I wouldn’t say I’m a content writer. Perhaps the content writing aspect is where I create content via my page to provide value for freelance writers and copywriters.
However, I work mostly on Ghostwriting projects, offer content strategy and freelance writing consultation, editing/proofreading and Copywriting (About me/About Us pages are my specialty).
Most times, when clients contact me for Content writing services, I refer them to other writers, especially newbies. I only take on some content writing projects strictly for some of my clients who are loyal to my brand and would have no one else write for them.
Oh yeah, I was going to ask about your specialty. DO YOU WRITE PRODUCT DESCRIPTIONS AS WELL?
Once in a while, depending on the business’ niche. Also, if I’m extremely booked, I either refer clients to other freelancers or let them know my next available time.
Okay. WHAT WOULD YOU SAY TO NEWBIE COPYWRITERS ? WHAT SHOULD THEY LOOK OUT FOR? HOW SHOULD THEY CHARGE?
Keep writing. Write everyday. It builds your writing muscles.
Invest in knowledge. Freebies will get you nowhere.
You’ll get rejected. It’s painful but it’s a part of life. You’ll have to learn to move past rejections and not give up.
Strengthen your time management skills. Every writing assignment will have different time requirements.
Market the hell out of your business. Create a business page.
Cold-email. There’s nothing as having too many gigs or projects at hand.
As for pricing, check for what other new freelance copywriters are earning. If you can’t get any info, reach out to other Copywriters, but respectfully.
And when all is said and done, pricing is also linked to your confidence. If you can’t state your rates with confidence, clients can smell it miles away. And most will take advantage of it, and bargain your services to an unreasonable price.
So, charge well and charge confidently!