The first time I was approached to write a story for a brand, I was confused. I didn’t think stories could be written for brand, talk more of selling their products. However, I soon realized that these stories were everywhere. I googled brands because of the story a favorite influencer put up somewhere, I bought some products because of someone’s referral, and so on. Storytellers were abroad and I was missing big time. My first story was too salesy, and I pretended like I had done it before. Luckily for me, there were good storytellers around me(the likes of DANG,...
How To Write A Compelling Story For Brands
