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Is Book Blogging Lucrative? ( with Yinka Odufote)

Yinka Odufote is a content writer, bookblogger and law student. She is also our guest in today’s Time Out with TLM.

During the lockdown, Yinka started a book blog and built her audience gradually. According to her, the blog is a source of excitement and she may consider doing it full-time soon.

What is Book blogging? Is Book Blogging Lucrative? In this interview, Yinka share with us her experience. Enjoy!

WHAT IS BOOK BLOGGING? WHAT’S THE PROCESS LIKE, FOR YOU?


Blogging is fun. When I started, it was really good and with time and right audience, it became better.
I started July and in August, I already had audience(not a big one though). Now, I’m always excited to post and share my links which I monitor for likes and comments. I like blogging. I really like it.


Quite fascinating. I had a conversation with a Booktuber last year and it makes me wonder, DO YOU EVER FEEL AN URGE TO BOOKTUBE OR IS IT NOT REALLY YOUR THING?


Honestly, I’ve thought about booktubing. You know, creating my YouTube page where I’d talk about books but many people don’t really read. So, building a booktube audience can be quite stressful.
I think it’s quite easy to blog in a written form and share links directly. I don’t know though. I may do it later but now, I prefer a blog.


Oh. DO YOU THINK IT’S BECAUSE YOU USE TWITTER THAT YOUR LINKS ARE EASILY CLICKED?


Not really. Twitter is just one of the mediums to share my links. I share my links on nairaland and Facebook too. Though I get the most traffic on Twitter.
Actually, Twitter has a book community and they are quite supportive. I would say Twitter is the best place for what I do because of the way it’s designed.
Interesting. You are a content writer too, right?

BETWEEN WRITING AND BOOK BLOGGING, WHICH ONE IS MORE TIME-CONSUMING?


It’s definitely writing. If you check my blog, you’d notice I haven’t made a post in a while. Although I’m reading a book now, I haven’t had time to digest and review it.
When I started book-blogging, I was not active in content writing but now, the gigs I get consume most of my time. Content writing consumes time because I’d have to research and the likes.


You are a law student. HOW DO YOU MANAGE ALL OF THESE?


(Chuckles) Oh my god, Now that I think about it, it’s quite stressful. I have law books, hefty ones, to read, and I also have books to review. Let’s not forget writing and content writing and content for the blog.


I started the blog during the lockdown so I had enough time and even now that school is about to resume, I’d still have some time to spare. But combining all is stressful.


Okay. Let’s talk about your Book Interviews, I saw some on your blog. HAVE THEY ALWAYS BEEN INITIAL PLANS OR THEY JUST HAPPENED?


Book interviews have always been part of my plan. It’s a book blog everything bookish is embraced. I do book tours, talks and interviews. It wasn’t something that happened because I ran out of content, I had always knew I’d do it.


WHAT CHALLENGES HAVE YOU HAD TO FACE SINCE YOU STARTED?


First, I didn’t started with book blogging. I only created a blog that could help me with building my portfolio- that was the initial idea.

Related: Step-by-step guide to building A Portfolio


Eventually, I evolved though finding the right content that audience could connect with, was a challenge for me. However, after I started book blogging, I haven’t changed my content since. I enjoy book blogging.


My challenge has to be the free WordPress site I use. Getting audience is quite challenging on days I don’t promote my link. I wish I used a paid site where I’d have unlimited access to SEO. Now, promoting my links can be tiresome.


AMONG BOOK REVIEWS, BOOK INTERVIEWS AND BOOK TOURS- WHICH ONE IS THE MOST LUCRATIVE? WHICH ONE DRIVES TRAFFIC TO YOUR SITE?


Book talks and Book reviews. When I talk about books and share interesting information, it drives traffic.


Okay. YINKA, WHAT WOULD YOU SAY TO SOMEONE WHO WANTS TO BOOK BLOG NOW OR IN THE FUTURE?


As it’s often said, experience is the best teacher. What works for me may not work for someone else.
If you want to start a book blog, don’t think twice about it. Just start. You’d face challenges but it’s better to start and get into it than to get keep talking about it without taking action.
When I started, I had little or no experience on it but I did look up Google for existing book blogs. And I found out that there aren’t many people who blog about books. So, that’s an advantage, if you ask me.


Also, book blogging can be monetized, especially when you post content regularly. Authors mostly patronize book bloggers because they know we have gathered enough audience for their books.
Moreso, there’s no rule for it. Book bloggers do what they want. There’s freedom. Some blog about romance, some horror, some Nigerian and some foreign. The most important thing is consistency. People would find you when you’re consistent.


Oh. SPEAKING OF WHICH, DO YOU SPECIALIZE OR BLOG ABOUT ALL KINDS OF BOOKS?


Uhm, for now, I talk about all books. Although personally, I prefer to talk about teen novels, romance, just fiction. I’m not a fan of self-help, religious and everything nonfiction.
I also don’t like poems. I feel there isn’t much I could say about them. On the contrary, there’s a lot to talk about fiction.


WOULD YOU CONSIDER BOOK BLOGGING FULL-TIME ANYTIME SOON?


Yes, yes I would. I stopped now because of time and my intent to change my domain. But I have it in mind. Yes, I’d consider blogging full-time.


WHERE DO YOU SEE BOOK BLOGGING IN NIGERIA, IN THE NEXT FIVE YEARS?


Honestly, I can’t say because I don’t know many book bloggers. I only know authors.
In five years, I’m sure many people would have gotten hang of it and many more would join the club. But yeah, there should be a change in five years. A difference.

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