I have a friend who is fantastic at copywriting. He is versatile and has worked with many clients so i paid him to teach me how to do it. About few classes into it, i stumbled on a twitter comment. ‘’I love your copywriting,’’ the person wrote under a storytelling post. I was perplexed. What the hell was going on? How did storytelling (that i did for brands) become copywriting? Was there some secret I wasn't being told? So i bounced into my friend’s DM with a screenshot of the comment, asking for an explanation. To my utmost surprise, he...
Storytelling 4.0:Copywriting VS Storytelling
