Reach millions of readers through targeted advertising
As pioneers in mobile and social-first publishing, we know a thing or two (or nine) about building meaningful content that resonates. As proven experts in video, we connect with audiences in the places that matter, sparking interest and engagement. Working with us is easy, and we like to make it fun. We have lots of options to fit your brand goals. Let’s get started.
Web, mobile app and social media.
Surface your content seamlessly across our own online platforms, to include our website, mobile app, and social media accounts.
How can advertising help me sell more books?
We all know what advertising is: paying a fee to have your product placed in front of potential customers. But how can ads help new authors find readers? And once an author is established, how can ads help grow a reading audience over time? How ads work — and how you can work them — is a complicated business. There are many advertising platforms and few can actually provide good results. It’s too easy to be lured into bad “advertising opportunities” and make the wrong decisions — which is why we recommend hiring a book marketer to help you find your way. But where can you find a professional book marketer specializing in digital advertising, and with the right experience in your genre?
Look no further.
Why should I hire an advertising expert?
The world of advertising is not an easy one to navigate. As you can see, there are many different advertising platforms, with endless targeting possibilities. You can go through the steep learning curve yourself, but it will cost you time and money — potentially a lot of money. At The Lens Media, we recognize how valuable a solid marketing strategy can be for authors, which is why we’ve added book advertising specialists to the marketplace. They know these platforms and they’ve run successful advertising campaigns before. They can help you figure out what type of advertising is most likely to work for your book (it will heavily depend on your genre and price point), and they can then help you get started with a campaign — or multiple campaigns — of your own. In general, The Lens Media will work with you to:
- find new audiences;
- optimize conversion rates (through better targeting, copy and imagery);
- teach you how to progressively manage those campaigns yourself.
Get in touch to find out more about how our content and services can help your organization